With 18 years experience in brand consulting and communication, Jane is recognized for her expertise in brand strategy and communication strategy. She was responsible for the strategy departments of leading agencies like Leo Burnett, Interbrand etc.
Being the senior strategy director of Interbrand Greater China, Jane helped a number of domestic and foreign enterprises to accomplish brand strategy transformation and brand management.
During her service in GroupM, Jane helped the localization of new global OS, communication strategy of luxury brands, thought leadership of luxury category as well as business development.
Injecting the thinking about rational business logic and emotional brand experience into brand strategy, Jane can effectively leverage her broad experience across different categories to inspire client’s aspiration for efficient and disruptive growth.